Lets use iDT, a social media monitoring tool to find out what others are saying about her, or just the sentiment of what people are saying about Lady Gaga in all social networks of facebook, Twitter and Sina Weibo:
|The search page of iDT, a Chinese social media monitoring tool. You can do an instant search or you can do a scheduled search on the keyword lady gaga.|
iDT is an award winning social media monitoring tool that allows you to spy on and track the beginnings of what may become viral in the Chinese social media scene. Its a keyword based tool that allows you to type the keywords that you want to track, in my case I'm looking at lady gaga.
Geolocating or Geographic tracking options are available and this is really what sets iDT apart from the many free social media tracking tools available, you can track the Hong Kong social media scene or nearby Chinese social media domains and really find the local blogs and bloggers. There is also the ability to track all social networks( FB, Twitter, Sina Weibo), or Forums (Uwants, Discuss, Baidu, Golden, Mop) or just Facebook, Just Twitter or just Sina Weibo.
iDT allows you to scan and see what keyword is grabbing people's attention about lady gaga recently:
You can then conduct a text analysis of the conversations and the top 30 trending keywords will be given.Its clear that the 3 most talked about topics about lady gaga in the social media community in popular order are:
- The Justin Bieber and Lady Gaga comparison following the AMA
- Bad Romance and Lady Gaga
- Lady Gaga revenge 2
- Poker Face Lady Gaga
The most clear shortcoming in automated social monitoring comes with sentiment monitoring. This is not just about machines confusing a blogger’s use of “bad” to mean “cool”, but with many postings reasonable people could disagree about some sentiments expressed in posting. This is why for iDT, the sentiment over conversations can be screen through a timeframe of 1 week, 2 weeks, 3 months, 6 months or all. The semantic meaning is likely to be more accurate if there is high frequency recurrance of use of the same words. You can choose the chart to display as a pie chart, line chart or a bar chart.
In this case the 30387 sentiment conversations that took place over the social media and forum over this time period were overwhelmingly neutral towards lady gaga.
iDT is essentially a Chinese social media monitoring tool, iDT domains are drawn from baidu, discuss.com.hk, hkgolden forum and tt.mop.com as well as your social networking sites facebook and twitter. It has the semantic analysis on the sentiment of conversations. Social media is not an e-commerce site where you can set a dollar value to conversions and people get confused as to what to track and how often to track and what counts as success. More people get confused with the overlap between free tracking tools and paid tracking tools, whether to pay for a fancy social media monitoring tool or use a free one social media tracking tool online. The ideal scenario is not built around any specific tool, but rather the rational approach and strategies that you want to move forward with. Especially in the cluttered Chinese social media scene iDT has bilingual language analysis capabilities in spotting the influencers in the social media networks.
On top of that, the most neglected part is the human element in all social media monitoring campaigns. iDT has three tools of analysis; Sentiment analysis, Text analysis and User Check and in my next post I'll highlight how the Text analysis function and the User Check function can help someone like lady gaga spot influencers amongst her "little monsters" and identify and follow the people who are posting spam about her.