Lets use iDT, a social media monitoring tool to find out what others are saying about her, or just the sentiment of what people are saying about Lady Gaga in all social networks of facebook, Twitter and Sina Weibo:
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| The search page of iDT, a Chinese social media monitoring tool. You can do an instant search or you can do a scheduled search on the keyword lady gaga. |
iDT is an award winning social media monitoring tool that allows you to spy on and track the beginnings of what may become viral in the Chinese social media scene. Its a keyword based tool that allows you to type the keywords that you want to track, in my case I'm looking at lady gaga.
Geolocating or Geographic tracking options are available and this is really what sets iDT apart from the many free social media tracking tools available, you can track the Hong Kong social media scene or nearby Chinese social media domains and really find the local blogs and bloggers. There is also the ability to track all social networks( FB, Twitter, Sina Weibo), or Forums (Uwants, Discuss, Baidu, Golden, Mop) or just Facebook, Just Twitter or just Sina Weibo.
iDT allows you to scan and see what keyword is grabbing people's attention about lady gaga recently:
Search Results
Completed!Successfully Imported.
| Source | Content |
|---|---|
| FB | ..HAHAHAHA JUSTIN BIEBER IS THE BEST!!! HE BEAT LADY GAGA!!♥♥ JUSTIN DESERVES THE AWARD!! OMBOMB!!♥ I LUV JUSTIN!! ILY♥ CONGRATZ xXX,WELOVE U JUSTIN BIEBER,AND WE WILL STILL SUPPORT U UNTIL THE END,, |
| FB | ha ha ha ha kakawala ng pagod.. |
| FB | a full bladder lol |
| FB | Justin Beiber is apparently the "Artist of the year". Can't wait until he realizes that AMA's handed him the wrong award, reclaim the award and then hand him his actual award: "Biggest Flamer on the face of the earth/Worst artist since Justin Beiber...Oh wait, I meant Lady Gaga, sorry they're the same person.........Award" |
| FB | He's 16.He's from a small town in Canada.He won every award he was nominated for in the ama's (including artist of the year and favorite album) beating eminem usher katy perry lady gaga and others in every award.He's my hero.He's Justin Bieber :') <3 |
| FB | Kanadíska unglingasöngstjarnan Justin Bieber kom, sá og sigraði þegar bandarísku tónlistarverðlaunin voru veitt í Los Angeles. Hann hreppti fern verðlaun og var útnefndur listamaður ársins og skaut þar gamalreyndum listamönnum á borð við Eminem, Usher, Katy Perry og Lady Gaga ref fyrir rass. Bieber sem er 16 ára, er yngsti tónlistarmaðurinn sem hefur hreppt þessa nafnbót. AFHVERJU!!!!!!!!!!!!!!!!!! |
| FB | Tonight Lady Gaga in Antwerp!!!!! :D |
| FB | 'over-the-top' issue! |
| FB | ang asttiiiiiig pota..hehe galinng..^_^ |
| FB | haha !! ang kulet .. :DD ! |
| FB | whahaha! :) |
| FB | Yhey iyandothusa iring tone yam endiyfakileyo ka LADY GAGA yhiri bo, this gal is a monster nyan mos. Love her to bits kodwa. |
| FB | cant read my,cant read my,poke face =p get it...my pp is pokemon as lady gaga xD |
| FB | http://www.youtube.com/watch?v=a-PWLir5r3c&feature=player_embedded#! |
| FB | speechless nice v0ice by lady gaga. .check it up! ^^ |
| FB | lady gagap- alejandro eat a rosary |
| FB | i hadda nitemare tht lady gaga tried killin me |
| FB | You say Taylor Swift,I say Led Zeppelin You say Lady Gaga,I say Papa Roach You say Miley Cyrus,I say Metallica You say T-Pain,I say System Of A Down You say Lil Wayne,I say Linkin Park You say Jonas Brother,I say Bad Religion You say Justin Bieber, I say 3 doors down You say Katy Perry, I say Foo Fighters |
| FB | playlist done - I am ready to roll! |
| FB | I need new music from Lady Gaga....BADLY! I miss her :( |
| FB | was it ever resolved if lady gaga was a dude or half dude or w.e? |
| FB | rex campomanes |
| FB | eens kijken of Lady GAGA inderdaad de heisa waard is |
| FB | Camilla Tandadjaja please learn how to dance ok ok? hahahaha |
| FB | I REMEMBER THE DAY WHEN REAL MUSIC WAS ALWAYS AIRED ON TV..REAL RAP, POP, RnB AND OTHER REAL MUSIC...NO BIEBER OR LADY GAGA. |
| FB | haha :) kahit may kapansanan na ang kulet padin ! churva !! |
| FB | Last night Justin Bieber got the honor for AMA Artist of the Year. Why? I mean say what you what about his music (I personally am not a fan) BUT am I the only one who think Lady Gaga got jipped? Oh well. Philosophy and then football radio show. |
| FB | Hey Femininity this is for YOU!!!! PLEASE OPENLY WATCH&HEAR THIS THEN GO BUY SOME MAC LIPSTICK VIVA GLAM!!! I MUST SAY AFTER WATCH'N THIS I WAS ReGLUEvinated!!LOL and for moe reasons than 1!!heh heh heh! That's GLUE Baby! Please get tested for HIV/AIDS. "YOU" have been "caPri.'d" all in the name of "GLUE". START "YOUR" LIFE'S UPWARD MOVEMENT TODAY; FOR TOMORROW ISN'T PROMISED. BE Femininity. BE GREAT. I GLUE {Give Love Unto Even} "YOU". caPri. |
| FB | The American whatever awards were sooo stupid last night. Usher trying to sing, he needs to stick to lip singing, The old my from train wearing Sparkle pants?! What the heck? Thenn, Ke$ha comes out trying to be the next Lady Gaga, And to top it allll off they didnt have Trey Songz on there. That was stupid. & justin bieber kept winning everything. Hahaha wowwww. |
| FB | hawud kau ni cla manayaw!!! |
| FB | My bro said that Lady Gaga is ang mor so he can learn English from her,,, -.- |
| FB | I would marry any of these guys! |
| FB | i like this version than lady gaga.. |
| FB | just watched the newsreaders do lady gaga on children in need...oh my days! |
| FB | LADY GAGA IS A SATAN WORSHIPER......HUH! |
| FB | mind blowing.......plzzzz dont watch da video.........lolxxxxxxxxxx |
| FB | http://www.youtube.com/watch?annotation_id=annotation_513346&v=xouR1nMjR3Q&feature=iv |
| FB | hay! nakakatanggal ng stress! |
| FB | WATCH THIS!!! LADY GAGA - Bad Romance/Speechless LIVE!!! |
| FB | whaaat! lady Gaga is one of the most powerful women in the world rankings 7th position followed by lucy kibaki CATEGORY lifestyle. |
| FB | Telefon |
| FB | mga moves ! |
| FB | Justin Bieber superou a Lady Gaga no AMA2010. É. |
| FB | Justin Bieber beat out Lady Gaga and Katy Perry for Artist of the year? Isn't that one of the seven signs of the Apocalypse? |
| FB | Lady GaGa is the only person that can make a Chirstmas song dirty!! |
| FB | Hell yea repeat the votes for Lady Gaga vs Justin Beiber |
| FB | Lady Gaga Concert Tickets Bank Atlantic Center Fort Lauderdale, FL Tuesday 4/12/2011 www.South-VIP.com |
| FB | Hate Her.But Like This Song. |
| FB | jan kevin libres |
| FB | i like this song, try to learn sing this song. |
| FB | hohoho its christmas....my christmas trees delicious.... |
| FB | American Music Awards Nominees. 2010 Winners ,Here they are: Favorite Male Artist, Pop or Rock Justin Bieber**WINNER Favorite Female Artist, Pop or Rock Lady Gaga**WINNER Favorite Female Artist, Country,Taylor Swift **WINNER Favorite Album, Country,Carrie Underwood – Play On***WINNER Favorite Male Artist, Rap/Hip-Hop,Eminem***WINNER Favorite Album, Rap/Hip-Hop,Eminem – Recovery**WINNER |
| FB | Za Koranu |
| TT | I just unlocked Lady Gaga Revenge 2 Boss Tracks! #LadyGagaRevenge2 |
| TT | RT @CodyDaily: JUSTIN BIEBER BEAT LADY GAGA IN AN AWARD!! <3 <3 <3 <3 <3 |
| TT | RT @CodyDaily: JUSTIN BIEBER BEAT LADY GAGA IN AN AWARD!! <3 <3 <3 <3 <3 |
| TT | RT @Indioow: a @lolopineaple comprou uma edição limitada das TV's da lady gaga , vem com as iniciais dela LG |
| TT | Ficar ou namorar? BBB ou a fazenda? Madonna ou Lady Ga… — tanto faz. BBB. Lagy Gaga. Noite. Guitarra. Praia. Ser… http://4ms.me/cLGrNf |
| TT | @TicostacruzRock hahahahahaha Lady Gaga da Fazenda foi ótima!!! |
| TT | wow! 湖南衛視春節晚會將邀請 Lady GaGa 演出！ |
| TT | Lady GaGa登录2011湖南卫视跨年演唱会？！神曲《忐忑》龚林娜，《爱情买卖》慕容晓晓也将登场 http://fl5.me/6nn5im |
| TT | para relembrar ontem (Obscene) #np Lady Gaga- Bad Romance |
| TT | a @lolopineaple comprou uma edição limitada das TV's da lady gaga , vem com as iniciais dela LG |
| TT | Children in Need raises £18m as newsreaders go Gaga: ... Lady Gaga as their inspiration in this year's Children ... http://bit.ly/akrcUC |
| TT | Eeeeeew Miley Cyrus like step Lady Gaga that freakshow |
| TT | Took the "Que música te "define"?" quiz & got: Lovegame - Lady GaGa! What about you? ➜ http://bit.ly/aK2NdO |
| TT | @ThiegoNovais ai que depressao, bota uma lady gaga ai pra tocar. |
| TT | Lady Gaga teria exigido dois filhotes de porcos-espinhos em seu camarim - http://tiny.cc/ekgx4 kk |
| TT | Uhuul! aloka Lady Gaga hahaha |
| TT | “@kate_poon: After I watch the TV last night. I thought Lady Gaga is beautiful and Justin's dancing skill is (cont) http://tl.gd/72ptnk |
| TT | I liked a YouTube video -- Bad Romance by Lady Gaga Meets Metal.m4v http://youtu.be/36UZdRPDhtQ?a |
| TT | vamos agitar com lady gaga |
| TT | Eu escutando Lady Gaga, ecs |
| TT | jogo do DESLIGA, ABAIXA, AUMENTAjorge e matheus- lady gaga-avril lavigne-restart-ci… — desliga/abaixa tuuuuuuudo D: http://4ms.me/cG39zI |
| TT | GAGA10年大热嘛，TVB年年都甘啦。RT @rico_sue: 台慶狂用Lady Gaga嘅歌 造型，囧。TVB真係咁中意我Gaga么。。。 http://yfrog.com/04gdrrj |
| TT | RT @Vengenz1: Lady Gaga's at my hotel right now. It is in fact a small world |
| TT | I just scored 880.339 points, playing LoveGame (Chew Fu Ghettohouse Fix) in Lady Gaga Revenge 2! http://bit.ly/bI7Ble |
| TT | 人家那是带全套古董家私的。RT @jumperwz: Lady Gaga买下苏格兰最贵豪宅(价值近1亿元人民币)，位于爱丁堡旁边的名叫“Yester House”的古堡。此古堡历史可追溯到17世纪，总面积可达200英亩(约81万平方米)，并配有60个房间。很贵吗？我们这里P点大的 |
| TT | RT @lucas_mora: Advinha quem ta no cinema? Sim, eh ela- uh lady gaga! |
| TT | Advinha quem ta no cinema? Sim, eh ela- uh lady gaga! |
| TT | @patrickliu @netbugs 原裝版Level 1第一隻歌都係女神卡卡(Lady Gaga) |
| TT | La Rouxx is pretty good. I enjoy her weird music. Her hair is vert Lady Gaga tho. |
| TT | by : lady gaga |
| TT | Lady Gaga Biography: Lady Gaga Biography When Lady GaGa was a little girl, she would sing along on her mini plas... http://bit.ly/cVL5cQ |
| TT | Lady Gaga Heads On World Tour: From when she exploded into the world of music with inaugural singles ‘Just Dance... http://bit.ly/aieiSm |
| TT | Palpite: lady gaga -- @KatyPreta (via #GamesdoTW): http://bit.ly/df0DZW |
| TT | Billboard Bits: Lady Gaga Files a Restraining Order, Justin Bieber Guesting on a Rap Mixta http://tli.tl/zUOE26 |
| TT | Lady Gaga Portal http://www.megagallery.net |
| TT | 我顶了一个 YouTube 视频 -- Lady Gaga Monster Ball Tour Intro / Dance in the dark... http://youtu.be/hAfBALHBCfo?a |
| TT | Lady Gaga volta a ser tema de estudo universitário - http://tinyurl.com/27yzztz |
| TT | Lady Gaga não quer notícias antigas - http://tinyurl.com/23w3mq5 |
| TT | Cerebral Diva Says: Toni Braxton battling Lupus receives the support of Lady GaGa: Toni Braxton has to be a woma... http://bit.ly/9F4cQ7 |
| TT | função de lady gaga: falar nome Alejandro 477474 vezes! |
| TT | Lady Gaga & Christina Aguilera: Burlesque Love Game (Craig Vanity Mash) http://youtu.be/SSw_ux1swlo << what do you guys think? |
| TT | @JustenSujo Lady gaga :D |
| TT | #faktanya Lady GaGa menjadi mata kuliah di Universitas South Carolina. (http://bit.ly/cgwdhc) *seriusan O_o inih?* |
| TT | RT @Cassie6969Love: Get Lady gaga 80s tracks http://bit.ly/a_ga?NdFf plz retweet @myzero555 @jaron_nialle ... http://tmi.me/3gt1V |
| TT | I just scored 586.078 points, playing Fashion in Lady Gaga Revenge 2! http://bit.ly/bI7Ble |
| TT | I just scored 784.651 points, playing Dance in the Dark (Monarchy Stylites Remix) in Lady Gaga Revenge 2! http://bit.ly/bI7Ble |
| TT | @alybastos aaaaaah claro! um monte de alcool, plastiqinhos, Playboy ela iaa rir mto se ela fosse a Lady Gaga |
| TT | Vou sair do computador senão minha mãe me mata. Entro pelo iPod, pra jogar meu joguinho da LADY GAGA!!!! |
| TT | I just took "Which celebrity is going to ruin your wedding day and why ?" and got: Lady Gaga! Try it: http://tinyurl.com/2wpq8n9 |
| TT | ABAIXA , AUMENTA ou DESLIGA? - Lady Gaga , Djavú , Ju… — abaixa - desliga - abaixa - aumenta - aumenta - abaixa… http://4ms.me/9ywr2K |
| TT | RT @NellaGlamour: i'm only 4 away from 100 followers....just wait till Nella gets her twitter - we might beat out lady gaga ;) |
| TT | i'm only 4 away from 100 followers....just wait till Nella gets her twitter - we might beat out lady gaga ;) |
| TT | Tô me divertindo a beça com meu aplicativo novo da Lady Gaga... desbloqueei Alejandro agora pouco! Hahahahaha =D |
| TT | Check this video out -- Lady Gaga - Nothing On (But The Radio) http://t.co/Xo241N1 via @youtube |
| TT | RT @imsoblahblah: LADY GAGÁ n @a_zeda http://twitpic.com/377c2w |
| TT | LADY GAGÁ n @a_zeda http://twitpic.com/377c2w |
| TT | ♬Poker Face♬ -Lady Gaga |
| TT | Losing Weight And Getting Into Shape Like Gaga! - Want a Lady... http://wii-weightloss.com/losing-weight-and-getting-into-shape-like-gaga |
| TT | @Digo_sg IAHSIAHSIUAHSA LADY GAGA , ALOUCA |
| TT | vou colocar fotos no twitpic hoje , muahhaa a do @Samirrachid seduzindo com a sua lady gaga , HAEUHEAUHEAHU |
You can then conduct a text analysis of the conversations and the top 30 trending keywords will be given.Its clear that the 3 most talked about topics about lady gaga in the social media community in popular order are:
- The Justin Bieber and Lady Gaga comparison following the AMA
- Bad Romance and Lady Gaga
- Lady Gaga revenge 2
- Poker Face Lady Gaga
| 美好 | 2 | 沒有實力 | 4 |
| 羨慕 | 2 | 懷才不遇 | 4 |
| 很強 | 2 | 天妒英才 | 4 |
| 唔介意 | 3 | 都冇 | 2 |
| 有責任心 | 4 | 驚死 | 2 |
| 有好感 | 3 | 攪錯 | 2 |
| 強大 | 2 | 都無 | 2 |
| 萬歲 | 2 | 辛苦 | 2 |
| 更好 | 2 | 死人 | 2 |
| 好親 | 2 | 不愉快 | 3 |
| 實而不華 | 4 | 害怕 | 2 |
| 經典 | 2 | 唔值 | 2 |
| 簡實 | 2 | 不要去 | 3 |
| 好好 | 2 | 沒有太多 |
| respectful | 1 | drugged | 1 |
| responsible | 1 | drunk | 1 |
| returning | 1 | drunken | 1 |
| rich | 1 | dry | 1 |
| right | 1 | dubious | 1 |
| romantic | 1 | dull | 1 |
| rose | 1 | dumbfounded | 1 |
| round | 1 | dumped | 1 |
| safe | 1 | dumpy | 1 |
| same | 1 | dun | 1 |
| sane | 1 | dysfunctional | 1 |
| sassy | 1 | eccentric | 1 |
| satisfactory | 1 | edgy | 1 |
| satisfied | 1 | eerie | 1 |
| satisfying | 1 | elementary | 1 |
| saved | 1 | elusive | 1 |
| seasoned | 1 | embarrassed | 1 |
| secure | 1 | embarrassing | 1 |
| seductive | 1 | emergency | 1 |
| seen | 1 | emotional | 1 |
| sensational | 1 | emotionless | 1 |
| sensible | 1 | empty | 1 |
| sensitive | 1 | emptying | 1 |
| settled | 1 | endless | 1 |
| sexier | 1 | enemy | 1 |
| sexiest | 1 | erased | 1 |
| sexy | 1 | erratic | 1 |
| shared | 1 | estranged | 1 |
| shining | 1 | evil | 1 |
| signed | 1 | exasperated | 1 |
| significant | 1 | excessive | 1 |
| simple | 1 | executed | 1 |
| Simply the best | 1 | expensive | 1 |
| sincere | 1 | exploding | 1 |
| sleek | 1 | expressed | 1 |
| slick | 1 | faceless | 1 |
| smart | 1 | faded | 1 |
| smiling | 1 | fading | 1 |
| smitten | 1 | failing | 1 |
| smooth | 1 | faint | 1 |
| snappy | 1 | fake | 1 |
| snazzy | 1 | fat | 1 |
| snug | 1 | fatigue | 1 |
| soft | 1 | fatigued | 1 |
| sold | 1 | faux | 1 |
| solid | 1 | fearful | 1 |
| solved | 1 | festering | 1 |
| sorted | 1 | fevered | 1 |
| special | 1 | feverish | 1 |
| spiritual | 1 | FFS | 1 |
| spotless | 1 | fickle | 1 |
| spring | 1 | fighting | 1 |
| spry | 1 | filthy | 1 |
| stable | 1 | finished | 1 |
| star | 1 | fired |
The most clear shortcoming in automated social monitoring comes with sentiment monitoring. This is not just about machines confusing a blogger’s use of “bad” to mean “cool”, but with many postings reasonable people could disagree about some sentiments expressed in posting. This is why for iDT, the sentiment over conversations can be screen through a timeframe of 1 week, 2 weeks, 3 months, 6 months or all. The semantic meaning is likely to be more accurate if there is high frequency recurrance of use of the same words. You can choose the chart to display as a pie chart, line chart or a bar chart.
In this case the 30387 sentiment conversations that took place over the social media and forum over this time period were overwhelmingly neutral towards lady gaga.
iDT is essentially a Chinese social media monitoring tool, iDT domains are drawn from baidu, discuss.com.hk, hkgolden forum and tt.mop.com as well as your social networking sites facebook and twitter. It has the semantic analysis on the sentiment of conversations. Social media is not an e-commerce site where you can set a dollar value to conversions and people get confused as to what to track and how often to track and what counts as success. More people get confused with the overlap between free tracking tools and paid tracking tools, whether to pay for a fancy social media monitoring tool or use a free one social media tracking tool online. The ideal scenario is not built around any specific tool, but rather the rational approach and strategies that you want to move forward with. Especially in the cluttered Chinese social media scene iDT has bilingual language analysis capabilities in spotting the influencers in the social media networks.
On top of that, the most neglected part is the human element in all social media monitoring campaigns. iDT has three tools of analysis; Sentiment analysis, Text analysis and User Check and in my next post I'll highlight how the Text analysis function and the User Check function can help someone like lady gaga spot influencers amongst her "little monsters" and identify and follow the people who are posting spam about her.
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